Brand: Bata
Agency: JWT
Currently headquartered in Lausanne, Switzerland, it operational business units are Bata Europe, Bata Asia Pacific-Africa, Bata Latin America and Bata North America. It has retail presence in over 50 countries, production facilities in 26 countries. To add to its reputation, it has already sold more than 14 billon pair of shoes till date! – Bata was the brainchild of Tomáš Baťa (pronounced as toh-mash-bat-yah) who was a cobbler by profession. Kudos to World War I that BATA made its mass presence felt for the first time with mass production. Bata was founded in Zlín (then Austro-Hungarian Empire, today the Czech Republic).
Apart from shoes, BATA also diversified into other areas (tyres, toys, plastic fibres, etc.). Zlín factory was place of headquarters and largest part of the company.
Today BATA India caters broadly 6 varied types/collection of shoes.
They are:
· Hush Puppies
· Dr Scholls
· North Star
· Power
· Marie Claire
· Bubblegummers
Hush Puppies Bounce technology for shock absorption and energy return in every step. Wave Reflex outsoles provide complete freedom of movement for your feet. Natural latex rubber and unique reverse action design waves unite to provide ultra flexibility.
Dr Scholl's from Bata provides you with maximum comfort whole day long. The unique Anatomic Insole will give your feet that extra cushioning needed to keep all stresses at bay from your feet while providing support from all sides. The ribbed surface of the insole gently massages your feet while walking. This boosts the circulation and keeps you active all the day. The soft sole absorbs all the shocks while walking.
North Star Shoes have graphics and prints and are shoes of style and edge. They are in all types of materials, with the looks of casual cool. Stylish, trendy comfortable and durable, the range is ideally suited to the urban environment. The youth market is attracted to the brands retro styles, including designs from the late 80s as well as contemporary interpretations, making it a highly sought after brand name.
Power is a Bata International Brand, which continues to spark an emotional connection with the masses by providing athletic footwear at very affordable prices. First launched in 1972, it has created a niche for itself in the sports segment. POWER is inspired by the same passion to perform that is inherent in the athletes who use our products. POWER as a brand stands for Durability, Trends, Responsiveness, Performance and value.
Power Slogan: Be Smart
“A new terminology replacing “Value”, The Power customer is a Smart consumer, not just a value consumer.”
Bata’s fashion lifestyle product for ladies is “Marie Clarie”. Marie Claire stands for Contemporary and modern styling, adaptive to an active lifestyle yet elegant and feminine.
